Nick Fogle

SaaS businesses get a lot of hype for a reason. It's hard to wrap your head around it until you're on vacation, wake up to check your phone, and see you have 50 new customer notifications. Then you realize each of these $12/mo subscriptions will translate into $120 in

There are some months that turn an entire company around. June 2017 was that month for Wavve.

Determined not to make the same mistakes as with our first business, we adopted a "money ball" approach to product development and focused on building a profitable business rather than optimizing around a venture raise.